Setup Google Analytics for Your Website

If you own a website but have not signed up and configured Google Analytics, it's time to consider setting it up.  Google Analytics can provide invaluble insights into your website's visitors including demographic, behaviors and activities performed on your website.

Google has recently launched Google Analytics 360 Suite.  This is not to be confused with the free Google Analytics Standard service.  Google Analytics 360 Suite is geared towards large enterprises whereas the free standard edition is more than adequate for most small to medium sized companies.

Most of the market leaders in BI software sector such as Tableau and Spotfire support direct connection to Google Analytics to export data for further analytics.  I highly recommend signing up for the free standard edition if you are new to Google Analytics.

The key features of Google Analytics 

• Ecommerce tracking.
• Goals.
• Connect to AdWords.
• Site Search.
• Campaigns.
• Safety net profiles.
• Filter out your internal traffic.
• Connect to Google Webmaster Tools.

How do setup Google Analytics

• Sign in to your Analytics account.
• Select the Admin tab.
• Select an account from the drop-down menu in the ACCOUNT column.
• Select a property from the drop-down menu in the PROPERTY column.
• Under PROPERTY, click Tracking Info > Tracking Code.

You can find more details on the configuration here - Google Analytics Help
If you wish to have Google Analytics up and running in a flash instead of spending days or even week trying to learn the procedures, contact us to find out about low priced turn-key solution.